Slow fashion is in style at Embassy Gardens

Embassy Gardens played host to a celebration of sustainable style and independent British brands this month, welcoming hundreds of fashion fans to London's Nine Elms for a two-week pop-up with Daily Dress Edit.

The pop-up took over Embassy Gardens’ Oxeye restaurant, creating an immersive style experience that allowed customers to explore the vibrant space – something the Evening Standard called “a colourful bijoux bursting with fab frocks”. Seasonal dressesfrom 50 hand-picked brands including Well Worn, Faune, Smock London and If Only If were displayed around the venue, as well as a collection of limited-edition dresses made from surplus fabric – something known in the industry as deadstock.

Daily Dress Edit Founder Isabel Spearman, who established the brand in 2018, said: “The Daily Dress Edit customer is broad, they’re 25 to 65, and I meet everyone from lawyers and doctors to creatives… but what ties them together is that they are all really proud to support these female independent sustainable brands.”

Guests visiting the pop-up were invited to attend 45-minute style appointments; 120 guests also attended a series of drinks receptions at the pop-up, including Samantha Cameron and leading media figures, DailyTelegraph Fashion Director Bethan Holt, Clare Casey, Director of Global Partnerships for Conde Nast International and Emma Redmayne – Publishing Director of House & Garden.

Eloise Solari, Associate Regional Sales Director at Ballymore, concluded: “We are proud that we were able to support Isabel in her ambitions to create a fairer and more sustainable fashion industry – championing independent brands and giving them a platform to promote their unique collections.

“The pop-up served as a testament to the diverse range of lifestyle brands attracted to Embassy Gardens, reaffirming our commitment to developing a new cultural hub and vibrant neighbourhood in Nine Elms."

Find out more about the Daily Dress Edit here